Resume/CV
Experience
Revolver Studios, Founder, Creative Director
May 2024 – Present
May 2024 – Present
Summary
Founded and built a creative platform focused on scalable systems, artist tooling, and modern digital licensing.
Key Contributions
- Designed brand identity, UX/UI, and technical architecture from the ground up.
- Built modular systems supporting artist onboarding, submissions, and licensing.
- Leveraged AI-assisted development, APIs, and automation workflows.
- Developed 30+ open-source plugins supporting dashboards, licensing, and creative tooling.
Outcome
- Established a scalable, systems-driven creative platform.
- Created a foundation for long-term growth and community participation.
Science&Humans, Creative Director
Sep 2025 – Feb 2026
Sep 2025 – Feb 2026
Summary
Operated as creative director and marketing leader within a scaling health technology organization.
Key Contributions
- Led brand strategy, creative governance, and marketing systems across digital, CRM, and paid channels.
- Partnered closely with executive leadership on growth initiatives and GTM planning.
- Established marketing operating systems, documentation, and workflows.
- Oversaw creative execution while aligning product, growth, and brand priorities.
Outcome
- Improved clarity and alignment across marketing and creative functions.
- Strengthened brand consistency and execution velocity during a critical growth phase.
JY Group Inc, Creative Director
Nov 2022 – Apr 2024
Nov 2022 – Apr 2024
Summary
Led marketing, brand, and creative strategy for a B2B organization, expanding into executive-level ownership and revenue responsibility.
Key Contributions
- Directed all creative and marketing strategy across digital and print services.
- Led offshore teams and internal workflows.
Spearheaded corporate rebrand and new service launches. - Developed brand systems for major commercial real estate clients.
- Led strategic pitches and presentations.
Outcome
- Secured over $250K in new contracts.
- Strengthened brand positioning and service credibility across key clients.
Publicis, Associate Creative Director
Aug 2022 – Oct 2022
Aug 2022 – Oct 2022
Summary
Led creative execution for a national SMB-focused financial campaign.
Key Contributions
- Directed creative for VISA’s “She’s Next” initiative.
- Managed static and motion assets across digital and social channels.
- Supported targeting, copy alignment, and paid media execution.
- Created brand guidelines, pitch decks, and supporting collateral.
Outcome
- Delivered cohesive campaign assets aligned with VISA SMB brand standards.
- Supported national rollout across multiple channels.
Initiate Marketing, Design Director
May 2022 – Jul 2022
May 2022 – Jul 2022
Summary
Led creative and UX strategy for a large-scale public education initiative.
Key Contributions
- Directed UX and creative strategy for the “Rain Ready Ottawa” interactive e-learning platform.
- Built and deployed three custom learning modules using Articulate.
- Oversaw testing, debugging, and public launch.
- Developed PSAs, digital ads, and supporting materials.
Outcome
- Platform reached over one million Ottawa residents.
- Delivered a stable, scalable public education experience.
Aimtal Global, Design Director
Nov 2021 – Apr 2022
Nov 2021 – Apr 2022
Summary
Led digital design and UX strategy for a global wellness platform operating across multiple markets.
Key Contributions
- Directed UX/UI and digital branding for the Wellness Coach platform across mobile and desktop.
- Designed and executed advertising across social, Slack, Zoom, and App Store placements.
- Produced explainer videos and motion content for web, social, and in-app use.
- Collaborated with distributed global teams.
Outcome
- Improved platform usability and clarity across touch points.
- Supported multi-channel growth initiatives with consistent brand execution.
The Creative Co-Opt, Digital Manager
Apr 2018 – Oct 2021
Apr 2018 – Oct 2021
Summary
Partnered closely with the founder to expand a growing agency’s service offerings through systems, platforms, and execution leadership.
Key Contributions
- Directed brand systems and creative execution across cannabis, real estate, retail, food & beverage, and consumer sectors.
- Led UX/UI, web, print, app, and experiential design projects including kiosks and in-store installations.
- Built a full-service platform and hosting model that created new revenue streams.
- Introduced scalable creative and marketing frameworks to support agency growth.
Outcome
- Expanded agency capabilities and service offerings.
- Supported approximately 15% annual growth through new platforms and retained clients.
TBWA, Creative Strategist
Aug 2015 – Mar 2018
Aug 2015 – Mar 2018
Summary
Joined a newly formed strategy division focused on applying emerging technology and systems thinking to enterprise and B2B-driven brands.
Key Contributions
- Developed scalable creative strategies for clients including Adidas, McCormick, Wrigley, and General Mills.
- Led digital, OOH, PPC, and integrated campaign execution across multiple markets.
- Applied systems-first thinking to improve consistency and adaptability across campaign formats.
- Supported both B2B and DTC-oriented initiatives.
Outcome
- Helped modernize creative delivery models for large, complex client organizations.
- Established repeatable frameworks for scalable campaign execution.
Spin Master, Creative Strategist
Nov 2012 – Jul 2015
Nov 2012 – Jul 2015
Summary
Played a key role in the early development and governance of Paw Patrol as a global entertainment and consumer brand.
Key Contributions
- Supported brand strategy, creative direction, and governance for Paw Patrol across physical products, digital platforms, and broadcast media.
- Developed brand kits, visual standards, color systems, and digital guidelines.
- Contributed to early website design, digital advertising, and broadcast brand oversight.
- Ensured consistency across retail, television, OOH, and theatrical advertising.
Outcome
- Helped support the launch and growth of one of Spin Master’s highest-performing brands.
- Paw Patrol became a cornerstone revenue driver, contributing to multi-million-dollar growth during the period.
Ogilvy, Creative Strategist
Feb 2011 – Oct 2012
Feb 2011 – Oct 2012
Summary
Transitioned into strategic creative work inside a large agency environment, focusing on systems, models, and behavioral insight rather than isolated campaign execution.
Key Contributions
- Joined OgilvyRED, a strategy-led internal group bridging creative execution with business and behavioral strategy.
- Contributed to the development of adaptable visual language models applicable across clients and categories.
- Worked on major brand initiatives including the Nixon Watches rebrand and digital design system.
- Supported the evolution of internal strategy frameworks such as “The Big IdeaL” and “Socialize the Enterprise.”
- Integrated behavioral science concepts into creative strategy development.
Outcome
- Built a deep foundation in creative systems, brand governance, and large-scale agency operations.
- Contributed to successful rebrand and strategy initiatives that influenced broader Ogilvy methodologies.
Sony Pictures Entertainment, Art Director
Aug 2010 – Jan 2011
Aug 2010 – Jan 2011
Summary
Led creative execution and brand governance for a major North American film release across digital, print, and out-of-home channels.
Key Contributions
- Served as lead art director for the omni-channel promotion of Burlesque starring Christina Aguilera and Cher.
- Directed creative across posters, digital ads, PPC, OOH placements, print, and broadcast extensions.
- Ensured narrative and visual consistency across all channels and markets.
- Collaborated with media, strategy, and analytics teams to track demographic engagement.
Outcome
- Supported a successful North American theatrical launch.
- Contributed to an opening weekend gross of over $11M.
- Campaign data demonstrated increased engagement among women aged 18–35 within the first 48 hours of release.
BBDO, Art Director
May 2010 – Jul 2010
May 2010 – Jul 2010
Summary
Brought in to stabilize and execute a high-profile bilingual broadcast campaign under tight timelines and budget constraints.
Key Contributions
- Coordinated production for a national Skate Canada / CBC television commercial in English and French.
- Supported cast, crew, and post-production workflows to ensure brand alignment and delivery quality.
- Oversaw animation sequencing, transitions, titling, and final output across languages.
- Identified and proposed additional value opportunities using remaining budget.
Outcome
- Delivered a 30-second national broadcast spot on time and under budget.
- Produced two additional 15-second radio spots for CBC Radio One in both English and French.
- Maintained full alignment with Skate Canada brand guidelines across all deliverables.
A.V. More, Senior Digital Designer
Mar 2008 – Apr 2010
Mar 2008 – Apr 2010
Summary
Expanded beyond digital design into product incubation and business model exploration. Helped evolve a traditional media services company into digital and interactive offerings.
Key Contributions
- Led redesign and redevelopment of the company website, introducing interactive and dynamic features.
- Conceived and built “DigitalPOP,” a digital point-of-sale platform combining touchscreen hardware and web-based content delivery.
- Collaborated on partnership pitches with Samsung, leading to acquisition of the DigitalPOP technology.
- Pioneered early commercial uses of QR codes for analytics, geo-targeting, and interactive advertising.
- Supported broadcast and commercial media projects while extending the company’s service offerings through digital strategy and design.
Outcome
- DigitalPOP technology acquired by Samsung.
- Expanded the company’s client offering beyond duplication services into digital, interactive, and experiential media.
- Positioned the business for higher-value engagements through technology-led services.
BarNet Digital, Design Lead
Jun 2006 – Feb 2008
Jun 2006 – Feb 2008
Summary
Joined as a digital designer and quickly expanded into interactive system design and early product thinking. Contributed to revenue-generating technology initiatives beyond core advertising output.
Key Contributions
- Designed and produced static and Flash-based motion ads for a proprietary ad delivery platform.
- Contributed to the development of an interactive “Virtual Secretary” system combining Flash UI & motion-triggered displays.
- Participated in the design and pitch of an in-cab interactive media platform for Kingsboro Cab.
- Supported early user testing, interaction tracking, and heatmap analysis across a 25-cab pilot program.
- Developed a modular layout system for ad production, increasing monthly creative output by approximately 30% without sacrificing quality.
- Built early client relationships with nightclub operators and supported website development for the core platform.
Outcome
- Virtual Secretary technology was sold to a third party, generating new revenue for the business.
- Kingsboro Cab interface was licensed for a one-year term.
- Improved production efficiency and creative consistency across a growing client roster including AXE, Sauza, Grolsch, Trojan, and Labatt.