Together We Stand is a veteran support foundation, a cause with real emotional weight that needed an identity strong enough to carry it across every context, from a Tim Hortons collaboration card to a Reebok microsite to a Fallen Soldier flag. The brand had to feel worthy of what it represented.

The work covers the full omni-channel build: core identity and branding elements, stationery, calendar sticker sets, CPG and print collateral, desktop and mobile web, a Reebok collaboration microsite and print campaign, and a PSA video featuring Chris Hadfield. Three brand collaborations, Brass & Unity, Tim Hortons, and Reebok each required the identity to flex without losing its integrity.