Yummi Candles had an established product and a loyal customer base, but the brand hadn’t kept pace with where the business was going. Expanding into essential oils, soaps, washes, and sprays meant the identity needed to stretch without losing the warmth that made the original brand work.

The scope covers the full omni-channel build: retail environmental design across nine interior applications, desktop and mobile UX, CPG packaging across two full product lines (Essentials and Scents), and a print brochure. The system was designed to hold together whether a customer is standing in the store or shopping from their phone.