Beach One is a beer brand that needed to feel like a destination. In a crowded CPG beverage category where most brands compete on price or familiarity, the opportunity was to build something with a genuine sense of place – warm, unhurried, and immediately recognizable on shelf.

The work covers the full identity system, brand guide, 473ml can design, 12-pack fold case, and LCBO display and retail card. The visual language does the heavy lifting, sun-soaked palette, confident typography, and a mark that reads clearly whether it’s in someone’s hand at the beach or facing out from a cold shelf at the local LCBO.