Client
Industry
Scope
Role
Beretta Farms
Food & Beverage
Omni-Channel
CD/Design
Beretta Farms came to us with a brand built on 20+ years of trust in the Canadian market, but a visual system that hadn’t kept pace with where the business was headed. Retail shelf space was getting more competitive, digital and B2B channels needed their own presence, and a new sub-brand, Beretta Kitchen, was launching without a system to build from.
Beretta Farms is a heritage brand with real equity in it, the kind where a heavy-handed refresh does more damage than good. The challenge was modernizing for retail, digital, and B2B expansion without erasing what made the brand trustworthy.
* Some of these designs are client concepts only, and may not have been used in production.
