Beretta Farms wasn’t about tearing down a brand, it was about refining one.

The work required balancing heritage and trust with the realities of modern retail, digital, and B2B expansion. Every decision was made with restraint, ensuring the refreshed identity felt familiar, flexible, and built in order to scale.

From subtle in-store introductions and motion work to full CPG rollout and the launch of Beretta Kitchen, the refresh functioned as a system rather than a moment. The result was a brand prepared to grow, expand into new business lines, and show up consistently across environments without losing what made it recognizable in the first place.

What’s not shown here: Beretta Swag (T-Shirts, Caps, Boxes, relative CPG), Brand Photography (Founders, CEO & Staff Photo Shoot), Various Prints for B2B (Announcements, B2B relaunch), Website & Mobile Designs (relaunch design aesthetic)