Henrys
Foundation

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Brief

Client

Industry

Scope

Role

Henrys Foundation

Not-For-Profit

Omni-Channel

Design Director

The Henrys Foundation was a new not-for-profit established by Amy Stein of the Henry's Stein family, built to support mental health initiatives across Canada. With the backing of the Henrys Camera chain behind it, the foundation needed a presence that could stand fully on its own.

OOH

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Brand

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UX/UI

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Summary

A new foundation, created to be seen and heard.

Henrys Foundation launched as a new not-for-profit with real backing but no existing brand equity of its own to draw on. The work was to build one from the ground up, and build it fast enough to support a foundation that was already opening its doors.

* Some of these designs are client concepts only, and may not have been used in production.

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