Bosch needed a campaign that could hold together across a real omni-channel push, not just look consistent on a deck. The work covered motion, digital, print, and out-of-home, which meant the same brand idea had to flex from a 30-second promo spot down to a TTC lightboard without losing impact.

As Design Director, I built out the visual system across the full mix: a product microsite with desktop and mobile layouts, full-page print executions, the 2019 product catalog, and OOH placements across transit and lightboards. The throughline was consistency at scale, making sure “High Performance” read the same whether someone saw it on a subway platform or scrolled past it on their tiny little phone.