Orlando Corporation is one of Canada’s largest commercial real estate developers — a brand with real weight that had simply outgrown the consistency it needed to operate at that scale. The brief was a refresh, not a reinvention: modernize the identity, sharpen it for clarity, and build a standardized system the whole company could actually use.

The work covered the full identity suite – logo refresh, a 14-page brand and identity guide, stationery (cards, envelopes, letterhead), OOH placements, and a redesigned website across desktop and mobile. The guide was the backbone of it, giving the organization a repeatable framework so the brand stayed cohesive across teams, properties, and touchpoints without needing a creative director in the room every time.